Afternoon Session Speaker for 2006 Mobile Entertainment Symposium:
Andy Cohen
Awarding-winning marketing guru Andy Cohen is indisputably an expert on thinking differently. He is also an expert magician. Andy first gained fame when his innovative marketing campaign helped generate three quarters of a billion dollars in sales for Merrill Lynch -- in just nine weeks!
He continues to challenge Global Fortune 1000 companies to think differently about branding, marketing, CRM, sales, and change management. Andy's new book, published by St. Martin's Press, is entitled Follow The Hand: A Remarkable Fable that Will Energize Your Business, Profits and Life. It combines magic as metaphor with business case histories to instantly unlock innovative thinking. Andy regularly consults with, as well as speaks to, companies such as Pfizer, Time Warner, Charles Schwab, and Nestle.
Andy is founder of AC, a 15 year-old marketing consulting firm with clients around the globe. He is a two-time winner of the prestigious EFFIE award from the American Marketing Association as well as winner of the Gold CLIO and ECHO awards. He serves as an adjunct professor at New York University, has lectured at NYU's Stern School of Business, and is a faculty member of DukeCE. Andy has been featured in such national publications as TIME and The New York Times. In addition, he's served as a keynote speaker for, and appeared at, 15 consecutive DMA annual conferences.