agenda

Breakfast Registration

Introduction
Marc G. Guild, President/Marketing Division, Interep

Keynote
Tim Love, Vice Chairman, OMD/Omnicom

Q&A

Coffee Break

Panel I
Competitive or Complementary? The Mobile Technologies – Win, Lose or Share

As new digital technologies roll out every day, the fight for turf between old and new is on. Or, is it? Will competing mobile technologies result in clear winners and losers? Or, will all find their niche within a new, interconnected media matrix? Representatives from emerging technologies share their views.

Moderator:

• Keith Bachman, Managing Director, Sr. Research Analyst (Enterprise Hardware), Bank of America

Panelists:

• Joe D'Angelo, Vice President/Advanced Application, iBiquity
• Jennifer Lane, President, Net Radio Sales
• Murgesh Navar, Founder & CEO, Podbridge
• Bill Pence, Chief Technology Officer, Napster
• Joseph A. Reed, Chief Information Officer, Traffic.com

Q&A

Presentation
Mobile Video and Advertising: A Global Overview

Brian Wieser, CFA, Vice President/Director of Industry Analysis, Magna Global USA

Q&A

Panel II
Marketing Opportunities in Emerging Mobile Entertainment... Consumers in Control

The trend in emerging technologies puts control squarely in the hands of the consumer. What does this do to the traditional advertising model? More importantly, what new marketing models are on the horizon that can fill the void?

Moderator:

• Douglas S. Shapiro, Managing Director, Sr. Research Analyst (Cable & Satellite Television), Bank of America

Panelists:

• Debbie Durben, President, Interep Marketing Group
• John Federico, Director of Marketing, Audible.com
• Matthew Feinberg, SVP, Radio / Director of Interactive Broadcast, Zenith Media
• Jack Philbin, President, Vibes.com
• Howard Pyle, President/COO, Counts Media

Q&A

Symposium Lunch Sponsored by Interep

Speaker
Consumers Relationship w/ Media: On-Demand/The Relationship of Push/Pull

Introduction by Ralph Guild, Chairman & CEO, Interep

Andy Cohen, founder of Exposed Brick, is a respected speaker, workshop leader, and commentator on changing sales and advertising strategies. He explores how new media's interactivity demands that marketers engage consumers in participatory media experiences that transcend traditional marketing boundaries.

One-on-One Leadership Dialogue
Eric Logan, Executive VP/Programming, XM Satellite Radio

Moderator:

• Jonathan A. Jacoby, Principal and Research Analyst (Radio & Television), Bank of America

Panel III
Defining the Next Generation of Mobile Consumers: What Will Tomorrow's Consumers Embrace, Ignore, and Reject?

Our panel of academics, researchers and advertising leaders weigh in how, why and by what means consumers will be digesting their media in the coming years.

Moderator:

• Tim Long, Managing Director, Sr. Research Analyst (Wireless), Bank of America

Panelists:

• Kurt Hanson, President, AccuRadio.com
• Titus Levi, PhD., Emerging Media Research Consultant
• Andy Lipset, Managing Partner, Ronning Lipset Radio
• Laurence Norjean, CEO, Norstar Media Entertainment
• Bill Rose, Senior Vice President, Arbitron

Q&A